TAKING GUEST EXPERIENCE TO THE NEXT LEVEL

City Bowling Odense

The ordering system enables the employees to quickly prepare the drinks and have them served to the customers at their lane

DIGITALIZATION

CITY BOWLING DIGITALIZATION PROCESS

  • Problem
  • Plan
  • Result

CITY BOWLING

Problem

Navigating the world of bowling can be an exciting experience, but sometimes even the most enjoyable moments come with challenges. At our bowling center, we faced challenges with employee resources and lengthy processes. Serving our guests required a significant number of staff, making the process slow. Consequently, there were long waiting times for orders, and some guests had their bowling time interrupted as they waited at the bar for their drinks. In the past, we encountered a major challenge when our guests visited our bowling center. The distance to all the lanes was long, and it took time for our lane attendants to reach them. This often resulted in waiting time for our guests, especially when they wanted to get their drinks. To address this challenge, we needed a large number of employees to serve all customers, which made the process slow and resource-intensive. We have experienced challenges with lost revenue at our bowling center due to manual order handling, resulting in slow service and fewer orders. Our guests had to wait for their food and drinks, leading to a less satisfying experience. Additionally, crowding at the bar could mean that some guests chose not to approach it, or it disrupted the game on the lane. We strive to provide our customers with the best experience when they visit our center. Therefore, we have worked on improving the flow on the lanes and avoiding interruptions that can affect the game. Previously, we found that when a guest spent time at the bar, the flow was disrupted for the entire group, which could be frustrating. Furthermore, having menu cards on the lanes proved to be a challenge as they were often damaged by spilled drinks or food. This made it difficult for our customers to see what we had on the menu, limiting their choices and impacting their experience.
CITY BOWLING - Problem

CITY BOWLING

Plan

We have established a collaboration with SimpleVen, which has been a valuable support throughout the entire process, from how we want our tablet stands designed to how we want our system to function and appear. Their assistance has been a crucial part of ensuring a successful implementation of our vision.

Phase 1: Initial Meeting and Planning

  • We initiated the process with a thoughtful meeting where we carefully went through all our wishes and challenges. During this meeting, our vision took shape, and we outlined a detailed plan to achieve the desired outcome. Working alongside SimpleVen, we began to shape our menu in the system, fine-tuning small details to ensure seamless functionality.

Phase 2: Test Run and Error Correction

  • After the planning phase, we conducted a trial day to test the system in action. This allowed us to observe and evaluate the system's performance while identifying any minor adjustments needed to optimize the user experience. We aimed to ensure every detail was perfect before proceeding to the final implementation.

Phase 3: Implementation and Training

  • With the trial run completed and our confidence in the system confirmed, we entered into an agreement with SimpleVen. They set up the system in our center, and we received comprehensive training for our staff. It turned out that the system was very intuitive and user friendly, so our employees quickly learned how to use it. The whole implementation process also went smoothly.
CITY BOWLING - Plan

CITY BOWLING

Result

After a successful collaboration with SimpleVen, the results are now clearly visible.

One of the most noticeable benefits has been the faster and more efficient purchasing process. Thanks to the improved system, orders now go directly to the staff, reducing waiting times and creating a smoother queue experience for our customers. This optimization has resulted in higher customer satisfaction and happy customers who can quickly enjoy their time with us. Furthermore, the implementation of the system has significantly reduced the number of manual processes. Direct order entry has minimized errors and misunderstandings, leading to more accurate orders and fewer challenges in our workflow. This has freed up more time for our staff, allowing them to focus more on delivering top-notch customer service. The result is an enhanced customer experience with fewer errors and more satisfied customers. We highly recommend our collaboration with SimpleVen to others.

Overall, the partnership with SimpleVen has been a success, and we continue to benefit from the new solutions that have resulted in more efficient processes and an improved customer experience. We look forward to continuing to provide a seamless and satisfying experience for our valued customers.

CITY BOWLING - Result
CITY BOWLING’S POINT OF VIEW

IMPRESSIONS

CITY BOWLING’S POINT OF VIEW

City Bowling has undergone a comprehensive transformation that has significantly improved the guest experience at all levels. We have deliberately shifted towards a much more digital direction, which has been an integral part of our long-term strategy. This strategic approach has helped future-proof our business and adapt to the changing needs of our customers.

With the digital initiatives in place, we can offer a more user-friendly and seamless experience for our guests, from easy online booking to interactive entertainment and exciting offers through our digital platforms. This has not only increased customer satisfaction but has also allowed us to reach a broader audience and strengthen our presence on digital channels.

EASY FOR AN EMPLOYEE TO USE?

SEE WHAT EMPLOYEES SAY ABOUT THE NEW ORDERING SYSTEM

No time to see the video? No problem, here is a short summary of how our app helped the bartenders of one of the most popular Bowling Centre in Denmark.

A faster and more efficient ordering process

A faster and more efficient ordering process

Orders get directly delivered to the staff, reducing waiting time and creating a smoother experience for the customers. This approach ensures an orderly delivery, avoiding any potential miscommunications or human-related issues when taking orders from guests.

Easy to use

Easy to use

No training was needed for using the new ordering system - it’s super simple and there’s not many buttons. The staff gained more time, especially at the start of the game where there’s most pressure, enabling them to offer top-notch customer service.

Related cases

Bowling

City Bowling Holbæk

Our employees couldn’t be happier with the system

Bowling

City Bowling Roskilde

With the new system, we earn more than we did at the same time last year. This has been a