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Hotels and Resorts
In the ever-evolving landscape of the hospitality industry, where small details can give you a competitive advantage, some hotels are experiencing a remarkable boost in sales by reimagining their digital room service offerings. Many hotels have now entered a digital age by ditching the old school phone with an iPad. This shift not only enhances the overall guest experience but also proves to be a lucrative strategy, ushering in a new era where digital technologies become a driving force behind increased sales and customer satisfaction.
Hotels are strategically placing iPads in guest rooms, not just as a functional tool but as a powerful sales catalyst. These devices are intentionally designed to capture the attention of guests, presenting them with tempting offers and exclusive deals on various in-room amenities.
Traditionally, guests may buy a soft drink or two from the minibar. However, with the introduction of enticing offers on iPads, people are now making unexpected purchases, ranging from water bottles and snacks to full-fledged meals. The intuitive design of the digital interface encourages spontaneous buying behavior, contributing significantly to the surge in sales for hotels. The ability to showcase discounts and exclusive promotions directly to guests in their room proves to be the distinguishing factor, amplifying the impact on consumer choices.
“People are buying everything from candle holders to bulk of water bottles and food “ – Frederik, Chief of Marketing, from First Grand Hotel says. This shift in purchasing behavior is proving to be a game-changer for hotels seeking to boost their sales.
Forward-thinking hotels are also testing with the QR code narrative. Instead of being a mere conduit to a digital menu, these codes are becoming gateways to a curated and enticing digital experience by integrating special offers and exclusive promotions. This is overall the cheapest implementation for hotels but while some hotels are still testing this, a growing number are considering a departure from QR. The main reason is that guests often avoid them unless they have a specific need. The current QR code system lacks the ability to incentivize guests to make additional orders, which does little to impact the bottom line. As a result, hotels are exploring alternatives to ensure a more engaging and profitable digital experience.
The decision by hotels to replace outdated phone systems with in-room iPads is more than just a technological upgrade – it's a strategic move to enhance the overall guest experience and drive sales. By shifting the focus from phone or QR to intuitive and engaging interfaces, hotels are ensuring that every guest interaction is not just a transaction but an opportunity to create lasting impressions. Will this become the norm for hotels? Only the future can tell.
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